How AdHawk Powers the Flooring Industry's Largest Marketing Agency

An AdHawk Case Study

An astounding 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone. Every year, the Ecommerce industry grows 23%, yet half of American small businesses still do not have a website.

These key statistics are why Floorforce is now the flooring industry’s premier website development and digital marketing agency. They specialize in helping independent flooring retailers get online with websites optimized for lead form fills and phone calls.

But being online is no longer enough.

Today, 4 out of 5 internet sessions start with a search engine. And 87% of people find what they want on page one of Google’s search results. According to Floorforce’s co-founder, John Weller, even with an optimized website “the difference between an independent retailer surviving and going out of business is visibility.”

Marketers joke that someone could get away with murder if they hide the body on the 2nd page of Google’s search results. That’s a little less funny when we’re talking about your business.

Bobby Stemper, Director of Marketing - AdHawk

An AdHawk for Agencies & Co-ops Case Study

Thanks to Floorforce, the flooring industry is far more technologically savvy than most. Many small flooring retailers are online but few leverage Google AdWords successfully.

Google’s pay-to-play environment is tough for small businesses with low budgets; they don’t get a ton of attention from Google’s support and often don’t have the time or resources to understand how to succeed.

Floorforce needed an AdWords expert to complement their industry knowledge and website expertise. Two years ago they came to AdHawk with lofty goals. Now, they have more than a marketing solution, they have a partner equally invested in their growth and success. Let’s break down how AdHawk and Floorforce’s relationship blossomed.

Driving more leads for less

Floorforce wanted to drive more leads for less for their co-op members. AdHawk doubled the number of conversions clients got for each dollar invested on Google Ads. Here’s a look at how we got there within our first 6 months of working together:

Scaling Agency Operations to Accommodate More Business

Floorforce’s main focus was their Omnify Program - a Co-op program offering subsidized ad spend and full service account management by PPC professionals to their existing website customers. AdHawk’s reorganization of FF’s agency operations has brought 753 independent flooring retailers online.

Improving the Efficiency of Individual Account Managers

Like most agencies, the number of clients each Floorforce account manager could handle had a fixed cap. AdHawk’s ad creation, reporting and optimization tools made the day-to-day of account mangagement take much less time. allowed them to manage 18% more accounts.

Building Custom Solutions to Solve Key Business Problems

John Weller, Floorforce Co-Founder & VP of Marketing

One of the biggest perks of working with AdHawk’s franchise team is having another set of eyes learning the ins and outs of your business. We were able to identify inefficiencies in business operations like client communication, onboarding, and sales structure. Floorforce wanted a custom solution to help them onboard, report, and communicate with Co-op customers. AdHawk built a custom tool connected directly to Floorforce’s CRM to streamline onboarding and scale new customer acquistion.

Turning Rows of Verticalized Data into Actionable Insights

By focusing on a single industry, Floorforce, like many marketing agencies, was sitting on a gold mine of data. Floorforce needed to leverage this database of Flooring industry marketing data to improve returns, but they didn’t know where to start. AdHawk’s machine learning engines seamlessly plugged into Floorforce’s database and began surfacing insights they would have never found on their own.

We are now leveraging our data with machine learning, giving Floorforce and our clients a priceless advantage doing AdWords

John Weller, Co-Founder & VP of Marketing at Floorforce

Here’s what else John Weller had to say:

Video Transcript

I’m John Weller, co-founder of Floorforce in Sarasota Florida. We’re the largest website development and digital marketing company in the the flooring industry. For the last two years, we’ve been using AdHawk’s AdWords optimization software and I will say it’s been critical in expanding our customer base, increasing our revenue, and getting better results. We are now leveraging our data with machine learning, giving Floorforce and our clients a priceless advantage doing AdWords. If you’re looking to scale your AdWords business and getting better results, I definitely recommend talking to Adhawk.

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